MICHAEL GREER
Professional Portfolio
VIRAL MOMENTS
Strategy is at the core of every successful account. By planning and producing thoughtful, culturally relevant campaigns, I develop content that not only performs but resonates. The result is meaningful audience engagement, strong community interaction, and measurable growth.
Campaigns | Community Management | Strategies | Communication & Planning | Production & Workflow
Caesars Entertainment takes over the Super Bowl LIX social media world by collaborating with Uber Eats and Martha Stewart to convert the Caesars Superdome into the largest Caesars Salad ever! Did we mention Caesars enough in this campaign?
Super Bowl LIX Social Media Activation
As the lead strategist for Caesars Entertainment’s Super Bowl campaign, I spearheaded a week-long content initiative in New Orleans, leveraging the excitement around the Caesars Superdome and our flagship property, Caesars New Orleans. After months of planning cross-partner concepts with Caesars Sportsbook, Martha Stewart, Uber Eats, and other key stakeholders, I traveled onsite to direct real-time coverage and ensure flawless execution.
A key component of the strategy was community management at scale, activating our network of 50+ Caesars properties nationwide to engage with Super Bowl content in real time. This approach drove conversations across the country, amplified brand visibility, and showcased a fun, playful tone in the comments section, an increasingly critical tactic for brands to build authenticity and deepen audience connection.
The result: 15+ high-impact posts during Super Bowl week, optimized for the football audience algorithm, generating millions of organic views and engagement. This activation demonstrated how strategic content, real-time execution, and community-driven engagement can position Caesars at the center of cultural moments.
4,259,588 Impressions
6,181,200 Video Views
838,860 Engagements
1,346 Posts
47,491 Shares
13,541 Saves
5.9% Engagement rate
In our third year as one of the Founding Partners of the Formula 1 Las Vegas Grand Prix, we
delivered our most impactful presence yet. Building on two years of experience, we
strategically deepened our collaboration with the F1 LVGP team, leveraging social and
influencer marketing to amplify our brand and drive engagement pre, during, and post-race.
Formula 1 Las Vegas Social Media Activation
Our team implemented a fully integrated, multi-channel strategy across owned, influencer, and partner platforms to maximize reach and engagement. By fueling pre-race anticipation and delivering dynamic, real-time coverage throughout race weekend, we created a cohesive narrative that amplified brand presence during one of the city’s most high-profile events.
This approach drove 15.8M total video views and 387K engagements, ensuring sustained visibility and measurable impact across the entire event window.
As the lead strategist for three flagship resorts, Paris Las Vegas, Planet Hollywood Las Vegas, and Horseshoe Las Vegas, I developed and executed a content plan featuring 21+ posts, strategic influencer activations, collaborative partnerships, and community engagement opportunities. This initiative positioned our properties at the center of the F1 conversation and reinforced their relevance in the competitive Las Vegas market.
Drove engagement for Gordon Ramsay’s newest restaurant launch by leveraging his iconic persona in a competitive, shareable format. Positioned Ramsay as the ultimate judge by having him critique burgers from other celebrity chef partners, aligning the campaign with #NationalCheeseburgerDay for maximum cultural relevance.
The content achieved over 8M video views across TikTok, Instagram, Facebook, and X, amplifying brand awareness and driving conversation at scale.
Real-time event coverage allows us to translate the in-person experience into engaging, on-screen moments for our audience. By rapidly capturing standout moments, editing on the fly, and publishing frequently, we keep followers immersed in the experience. Depending on the event, we may post 5–10 times to sustain relevance and visibility.
How much do you know about Las Vegas?
We launched an educational “Did You Know?” content series designed to showcase insider tips, unique dining experiences, special deals, and lesser-known attractions across our Las Vegas properties, driving discovery and repeat engagement.
